Setup
Add some basic information about the business and its competitors.
Fishr is an AI strategy engine that turns a guided assessment into a beautifully designed brand strategy in under 60 minutes.













One guided assessment. One complete strategy deck. Ready to review, refine and present in less than an hour.
Add some basic information about the business and its competitors.
Complete the assessment in-platform with Felicity guiding the conversation, or enter your responses manually.
Once the assessment is complete, Fishr turns your responses into a comprehensive, beautifully designed brand strategy.
A beautifully designed strategy deck covering the areas that matter most, plus the next steps that create momentum. Each section is fully editable, white-label and ready to use or present.
What's working, what's inconsistent, what's holding growth back.

Competitor context that makes positioning credible (angles, openings, and where to win).

A usable archetype and a clear future direction with a practical path to close the gap.

Tone, messaging themes, rules, and brand story across channels.

Relevant trends framed as opportunities, supported by sources and actions.

Prioritised next steps that turn strategy into clear, practical action.

Hidden revenue, efficiency, and technology opportunities hiding in plain sight.

From agencies to growing businesses, hear how Fishr is helping teams sharpen direction, find opportunities, and move faster.
Fishr has given us invaluable clarity on where our business needs to go in its future state. It's helped us see exactly what we need to do to not just stay competitive, but to actively seize the technology opportunities that will accelerate our growth. This assessment tool is a game-changer for any business serious about staying ahead.

Ben BamfordDirector, BenzoilFishr lets us surface insights in minutes that would otherwise take weeks. It gives our team a view of what's happening in the industry, with competitors, and what's working and where the gaps are. It allows us to focus our strategy and deliver results faster for clients.

Michael LapsFounder, VCMOI thoroughly enjoyed going through the brand assessment with Shaun, with minimum time invested by me, the assessment has delivered great value. Since going through the process, we have sat down as a management team and are now rethinking our brand and direction. I particularly liked the black light revenue and competitor analysis.

Nick ReillyManaging Director, Inovayt WealthFishr gives an agency like ours the ability to deliver real value to an SME market we've previously been unaffordable for. Sitting beautifully beneath our full methodology, we can now deliver real brand strategy and actionable insights affordably. For some it's their first foray into the power of brand.

Scott OxfordPartner, New Word OrderWe recently won a new client off the back of a pitch that was heavily informed by Fishr. The insights gave us a clear picture of where their business was at and where we could take it, which made all the difference. It's now turned into a full website redevelopment. Genuinely one of the best returns on a short-term investment we've seen.

Ben KingOwner, Three Zero NineFishr has given us invaluable clarity on where our business needs to go in its future state. It's helped us see exactly what we need to do to not just stay competitive, but to actively seize the technology opportunities that will accelerate our growth. This assessment tool is a game-changer for any business serious about staying ahead.

Ben BamfordDirector, BenzoilFishr lets us surface insights in minutes that would otherwise take weeks. It gives our team a view of what's happening in the industry, with competitors, and what's working and where the gaps are. It allows us to focus our strategy and deliver results faster for clients.

Michael LapsFounder, VCMOI thoroughly enjoyed going through the brand assessment with Shaun, with minimum time invested by me, the assessment has delivered great value. Since going through the process, we have sat down as a management team and are now rethinking our brand and direction. I particularly liked the black light revenue and competitor analysis.

Nick ReillyManaging Director, Inovayt WealthFishr gives an agency like ours the ability to deliver real value to an SME market we've previously been unaffordable for. Sitting beautifully beneath our full methodology, we can now deliver real brand strategy and actionable insights affordably. For some it's their first foray into the power of brand.

Scott OxfordPartner, New Word OrderWe recently won a new client off the back of a pitch that was heavily informed by Fishr. The insights gave us a clear picture of where their business was at and where we could take it, which made all the difference. It's now turned into a full website redevelopment. Genuinely one of the best returns on a short-term investment we've seen.

Ben KingOwner, Three Zero NineBriefly is a podcast hosted by Shaun Ryan, CEO of Fishr and About Today, featuring honest conversations with Australian entrepreneurs and business owners. Each episode gets straight to what matters: the decisions, turning points, and hard-won lessons behind real businesses. Built for founders who are in it.
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A complete Fishr assessment for a single brand, delivered as a full strategy deck for a one-off fee.
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